The Ultimate Guide to Storing Cooling Towels for Longevity and Freshness

Cooling towels have become popular among athletes, fitness enthusiasts, and people who work outdoors. These towels are designed to keep you cool for a longer period of time than regular towels. They are made from special materials that retain water while staying dry to the touch.

However, proper storage is important to maintain the effectiveness and longevity of cooling towels. In this blog post, we will discuss how to store cooling towels correctly.

Why Proper Storage is Important?

Before discussing how to store cooling towels properly, it’s important to understand why it’s necessary in the first place. Cooling towels are made from specialized materials that require specific care for optimal use.

Improper storage could lead to mold or mildew growth on your towel if it’s not completely dry before storing away. The incorrect folding or rolling technique may cause creases that can be difficult to remove once they’ve set in. Additionally, exposing the towel to direct sunlight for an extended period of time could damage its material and reduce its effectiveness.

How To Store Your Cooling Towel Correctly?

To get maximum mileage out of your cooling towel follow these guidelines:

Clean Your Towel Thoroughly

Before putting your cooler towel away ensure it’s clean by washing per manufacturer instructions as built up bacteria can cause mildew/mold during storage

Squeeze Out Extra Water

After washing your towel make sure you wring out all excess water until damp or slightly wet for effective usage

Air Dry Completely

Allow ample air flow through both sides of your cooler towel without any wrinkles by placing flat on a surface allowing complete drying before packing away

Fold It Neatly

Gently fold the cooled down moistened cloth neatly into thirds lengthwise so that no part sticks out. Then fold it in half once or twice more to create a compact package.

Store In A Dry Place

It’s important not to store the cooling towel in an area with high humidity or moisture. Direct sunlight, damp conditions are a no-go zone.


In conclusion, taking care of your cooling towel is essential for its longevity and effectiveness. Proper storage ensures that your cooled down cloth remains mold-free, mildew resistant and retains its maximum capability for longer than if you did not follow proper storing instructions. By following these simple tips outlined above will guarantee optimum performance from your cooling towel when needed most!

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